Should You Stop Marketing During COVID-19?

As a small business owner you may be concerned about the impact of the coronavirus has on your business; your revenue, employees, and marketing funnel. Although you shouldn’t stop marketing during CONVID-19, there are many ways your marketing approach could go wrong. So here are three ways you can effectively market your small business during the coronavirus outbreak.

The Impact of Coronavirus on Small Business

As a human, I’m sure you’ve been affected by COVID-19 (also known as novel coronavirus) in some way.

Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it’s hard to not feel the stress.

As a small business owner, you may be seeing fewer customers as people limit social interaction, change travel and leisure plans and focus on staying healthy rather than on shopping for products and services.

Unless you sell toilet paper or hand sanitizer, you may be concerned about the impact of the coronavirus on your small business; your revenue, employees, and empty marketing funnel.

So does that mean you should hunker down and stop your marketing efforts for the time being? No!

The World Health Organization has declared coronavirus a global pandemic, and it’s a very uncertain time. However, I’m a firm believer in focusing on what we can do and change while finding the opportunities amidst adversity.

Every challenge can be met with common sense, rational thought and even kindness. This is not the time for irrationality. I was watching a webinar the other day and someone said, “Worrying is like a rocking chair—it gives you something to do but it won’t get you anywhere!”

I know we are living in troubling times. The virus and how the global economy is responding to the preventative measures being placed is something that will go down in the history books.

But as business owners, there is one thing we do still have control over, and that’s the ability to be resilient and make choices that will get us through these times as best possible.

In this article, I’m sharing some ways you can address the challenge of marketing during a crisis and keep your business going.

Let’s start by looking at two of the wrong ways to approach marketing during a crisis right now:

1. Making a joke about coronavirus. A few weeks ago, it was common to see online memes and humorous marketing campaigns being shared. A Las Vegas jeweller even created a campaign to sell rings!

As more and more people around the world were affected by coronavirus, these slowed down a lot. Making light of the situation is not only in poor taste, but you’ll likely drive away a good chunk of your target audience.

2. Playing on people’s fears. It’s one thing to use a sense of urgency to sell your product or service, but it’s another thing entirely to use scare tactics.

For example, don’t scare people into buying a first aid kit with a message like “Only two left! Don’t risk your family’s health!” Rather, focus on the benefit of being proactive and prepared by stocking up on medical supplies.

Make sure the angle and tone of your marketing reflects your customer’s current concerns and pain points without capitalizing on their anxiety.

How to Effectively Market Your Small Business During the Coronavirus Outbreak

No matter what type of small business you have, your priority should be clearly communicating with your customers to put them at ease.

Think about what your clients need to hear from you, and how you want to position your business during this crisis.

Here are 3 ways to market your business during the coronavirus crisis:

1. Reassure everyone that you’re protecting their health. This is especially true if you have a brick-and-mortar location. This may mean sharing your extra sanitation practices, putting a hand sanitizer station at the front of your location or implementing a policy where all staff wear masks and gloves.

For example, WestJet shares their additional precautionary cleaning measures due to coronavirus on their website.

2. Be prepared to pivot. You need to be flexible to best serve your customers. That might mean instead of cancelling a customer conference, you change it to a virtual event.

If you are planning an upcoming workshop or event, pivot with your audience in mind. It’s possible you have already been forced to cancel or postponne, but don’t assume everyone wants the solution you’re providing.

Consider options such as making it a virtual version of the event or postponing your conference to a later date. Or some people may want ticket refunds.

Polls and questionnaires can be a great way to get honest feedback from your ticket holders before changing an event.

And of course, take a look at all of your contracts to ensure you’re covered before making any changes.

If you’re a service provider, create other ways to help your clients like this fitness trainer did. He offered them a way to stay fit that doesn’t involve being around a group of people in a gym.

3. Make your employees a priority too. Don’t focus all your efforts on marketing during this time. Your employees are what keep your business going, so how can you care for them?

Maybe you can give your staff the option of working 100% remotely while COVID-19 is a concern. Or, remind them you fully encourage them to stay home if they’re feeling sick.

The more you can put your employees at ease, the better they’ll be able to support your business and your customers.

What Small Business Owners Can Learn from Coronavirus

I know this is hard, and I hope you can hang in there and focus on the present, and on being of service to your clients and staff.

They’re afraid, and what you do or share can help alleviate those fears. Remember to be careful and intentional about what you’re saying.

If your small business is being adversely affected by coronavirus, it’s also a good time to reassess your business fundamentals, including how CONVID-19 is affecting your digital marketing. How will you deal with a crisis the next time it happens? Are there things you’d do differently to be more prepared or prevent losses?

Like everything else in life, this is a learning experience. Stay healthyFeature Articles, safe and positive.

How To Awaken Your Intuitive Ability

Intuition is simply the brain analyzing facts at a subconscious level and sending premonitions based on that analysis or it could be a supernatural force. Either way, still, intuition is an influential force to make smarter business choices. It allows you to have the freedom to assess anything based on your gut or intuition.

Highly developed intuition gives you all kinds of information you wouldn’t normally have. This isn’t just your brain making evaluations. It’s a kind of intelligence that you would want to use both. Your analyzing and reasoning skills can be use together with your intuition to arrive a better choice.

Sometimes, we often wrack our brains trying to figure things out, make decisions, make things happen, get answers, or build something from scratch; but sometimes it all seems so hard. Rather than having the ones with all the appropriate responses, you take a break and let the appropriate responses come to you. At the point when you see the probability, the appropriate response you’ve been looking for, whatever it might be may come from a flash of insight or gradual knowing.

People can awaken and develop their intuition even if they think they don’t have it. In fact, it is found in the right side of the brain. A well-developed intuition seems a superpower especially when people get these amazing flashes. When this happens, you need to listen to your gut. If you get a gut feeling, it’s not good to ignore that. Improve that facet of your intuition by examining your gut when you have decisions to make. If your intuition tells you otherwise, pay attention. Never disregard it. You might regret your decision later.

For example, when you are with somebody. Pay attention if that someone makes you feel tired and drained or energetic and lively. Some people will drain the life out of you and drag you down. In the event that you don’t feel well around somebody, your instinct is attempting to reveal to you something. Instinct as a rule comes to us instantly. They come suddenly. At the point when those minutes hit, don’t release them by. Record them, and follow through.

In fact, learning to trust your instincts enable you to recognize the messages, listen, and act in keeping with whatever’s true for you. When possibilities fall right into your lap, you may feel like some invisible force has granted your silent request which is frequently accompanied by a feeling of speechlessness, or disbelief. When you feel that, the search for solutions is over.

You’re going through an extremely difficult time finding your focus. You’re anxious and stressed. You want to be alone. Take a few minutes of meditation to get in touch with your intuitive ability. This is easier said than done, but, at least get off by yourself for a few moments. Take a walk, or duck into the bathroom or find a place where you can be alone to gain back your focus.

Another way to tune in your intuitive ability is to seek serendipity and synchronicity. Serendipity is sudden favorable luck, or disclosure coincidentally. Synchronicity is a convenient, important occurrence. Set up them and you have those baffling minutes wherein you inadvertently find precisely the proper thing at the perfect moment.

But the most important step is is to make sure you take a moment to pay attention to your thoughts and see what surfaces before, during, and after you do these activities.

Think Before Spreading Rumours About Corona Virus In UAE

Originated in a small city Wuhan of China, Coronavirus has now caused serious perturbation globally. On 30 January 2020, the Director-General of World Health Organization confirmed the out-break of significantly dangerous a virus chemically known as nCoV or as recently referred to as Covid-19 aka Coronavirus and such outbreak led to Public Health Emergency on an international level.

On the basis of the International Health Regulations, all signatory countries are responsible for co-operating and supporting each other by share legit information regarding the virus. Although, there are reports of recovery from this virus, it is essential to protect oneself as it can be potentially fatal to your health.

The Wuhan-nCov is a sort of coronavirus which is a particular kind of viral contamination normally causes sicknesses in mammals or birds. Coronavirus in creatures influences an assortment of species, including bats, snakes, steers, camels and cats, sometimes. Nevertheless, when the infection transforms it can and infects people as well. Coronavirus diseases normally lead to respiratory contaminations, which can demonstrate conceivably lethal.

The 2019 Wuhan coronavirus is infectious. It spreads through human transmission and represents a potential general wellbeing hazard in nations where the malady has been recognized. While coronavirus transmission relies upon various elements, including infection transformation and the individuals immunity, it can demonstrate terminal. The infection, when contracted, can cause genuine lower respiratory tract sickness, bronchitis and pneumonia.

Based on reports all around the world, it is established that detecting the virus in any humans body from its symptoms is difficult as the symptoms are closely similar to a normal cold and flu. Similar symptoms are cough, fever, sore throat, headaches and body pain or in some cases respiratory issues and diarrhoea.

Virus Out-Break in UAE

It was later confirmed by the UAE Government, the out-break of Coronavirus in the world and governments constant efforts to liaise with the Chinese government to prevent further unfurl of this virus. In the presence of this rampant virus, the government of UAE and UAEs Health Authority has used several precautionary measures to deal with the virus as follows:

Spreading awareness on the air gateways especially from flights coming from China

Preventing patients suffering from Coronavirus to leave hospital premises at any given point in time, this is strictly directed by the Ministry of Health and Health Authority of each respective Emirate.

Screening of all individuals coming from other countries to Dubai or Abu Dhabi airport and especially for individuals coming from China.

Undertaking potential test and treatment protocols to comprehend potential risks of Corona Virus and providing immediate treatment for patients suffering from the same.

Flights to and from China or Beijing has been suspended until the end of March 2020.

To instruct all hospitals to take Coronavirus patients as emergency cases and to treat them free of cost, in case they dont have health insurances.

It is has been confirmed by the Ministry of Health that around 8 cases have been registered of Coronavirus and the number might change when you get to read this article. The afore-mentioned precautions are approved by the World Health Organization to prevent further spreading of this disease.

Spreading Rumors

Whilst the government is supporting the patients suffering from the virus and preventing further turmoil, it is ordered by the government to all the individuals residing within the country to spread fake rumours about coronavirus. Wherein, rumours include providing misleading information or circulating unverified information.

Importantly pursuant to the Cybercrime Law (Federal Law Number 5 of 2012) any rumour, fake information or misleading videos spread by any resident of UAE shall face legal consequences in the country. It is very pertinent to not have a laid back approach on this topic, although it is not an epidemic, yet it is necessary to avoid this disease and act accordingly.